Accommodation, Travel Agent Sales and Corporate Events, Unified
Hawkhill is a family-run nature resort combining accommodation, dining, corporate events and seasonal activities. Moder brings it all together — bookings, allotments, packages, restaurants and invoicing in one clear system.
97 % Direct Bookings – Most bookings managed directly with out OTA commissions. This drives profitability and direct connection with the guest.
One Unified System – Accommodation, food & beverage, activities and operations all managed on a single platform
Staff Members on One Platform – Every team member across daily operations works from the same shared system
Upselling Unlocked – Activities and restaurant services made available to individual guests for the first time
Faster, More Accurate Invoicing – Billing became quicker and more reliable across all booking types
35%
of total revenue
97%
of individual bookings
50%
of total revenue
Background
Hawkhill operates a premium resort business where accommodation is only one part of the total offering. In addition to individual leisure guests, the resort serves travel agents and a significant number of corporate customers booking overnight meetings, away days, dining, sauna experiences and activities.
That kind of business creates major revenue opportunities, but only if everything can be managed together.
The Challenge
Before Moder, Hawkhill used Excel, calendars and a legacy PMS.
It was difficult to know what was happening and when. Information had to be updated manually in multiple places, and gathering the full picture took a lot of time. The lack of one real-time system also limited what Hawkhill could actually sell.
Activities and restaurant services were mainly possible only for larger corporate groups. Selling them to individual guests was operationally too difficult, because staffing and availability could not be coordinated easily enough. That meant missed upsell opportunities and less flexibility in how the resort could serve guests.
The Solution
Moder gave Hawkhill one live system for the whole resort.
Individual bookings now flow primarily through Hawkhill’s own website, with very little reliance on OTAs. Travel agent business is managed efficiently through allotment blocks with automatic releases, making it easy to handle reserved inventory without unnecessary manual work or lost availability.
Corporate bookings, which make up half of Hawkhill’s revenue, are managed from preliminary booking all the way to operations and invoicing. This is especially important because most corporate sales include overnight stays together with meetings, dining, sauna and activities.
Moder also made it possible for Hawkhill to upsell activities, rentals, lunch and dinner services to individual guests during peak seasons. Because availability, inventory and operations are managed in real time, the team can offer more premium services without making daily work heavier.
All 10 staff members work from the same transparent system, including mobile use across front desk, restaurant and activity operations.
“Moder helps Hawkhill maximize revenue with the resources we have. It gives us one transparent system for accommodation, travel agent sales, corporate bookings, dining and activities, so we can offer more premium services without making operations heavier.”
Annu Huotari
CEO, Owner, Hawkhill Resort
Results
Strong direct sales
97% come direct and only 3% through OTAs. This gives Hawkhill strong control over sales, margins and the guest relationship.
Efficient travel agent management
Travel agent bookings account for 15% of total revenue. With Moder’s allotment blocks and automatic releases, Hawkhill can manage partner allocations smoothly while keeping inventory control accurate and efficient.
Corporate business managed end to end
Corporate customers account for 50% of total revenue. These bookings are often complex, combining accommodation, meetings, dining, sauna and activities. Moder helps Hawkhill manage the full process efficiently in one system.
New upsell opportunities
Before Moder, upselling activities and restaurant services to individual guests was not realistically possible. Now Hawkhill can offer these services during high seasons as part of a controlled and operationally realistic model. This created a completely new upsell category for the resort.
More premium service with the same resources
Moder helps Hawkhill maximize revenue with the resources it already has. The resort can offer more premium products and services without needing a heavier operating model.
Better visibility and faster invoicing
With one source of truth, Hawkhill can track sales more easily, allocate resources more smartly and invoice faster and more accurately.
Hawkhill uses Moder to manage direct bookings, travel agent allotments, corporate events, dining and activities in one system.
The result is strong direct sales, low OTA dependency, efficient partner management and the ability to sell more premium services with the same team.
